was there really shrimp in cinnamon toast crunch

He chided the company for the “discrepancy” between the public message sent on the cereal brand’s Twitter account to the private message sent to Karp. “It’s a bad idea not to give customers the benefit of the doubt and you shouldn’t go around accusing them,” Meyvis told CNN Business. (He eventually agreed to ship the box back to General Mills Karp later tweeted an exchange of Twitter private messages appearing to come from the company asking him to send the product back to them - something he originally said he did not want to do as he felt the company’s response saying it was sugar made him “look insane” - as well as a followup email exchange asking him to bring it to local law enforcement if he didn’t want to send it back. Meyvis said the discovery is gross - and that’s “very dangerous for food brands.” However, how Cinnamon Toast Crunch responded was even worse, he said. But for Tom Meyvis, a professor of marketing and consumer behavior at New York University’s Stern School of Business, there’s a lesson to be learned here. The cereal brand owned by General Mills responded via Twitter to Karp, saying that the shrimp-tail-like objects weren’t seafood, but an “accumulation of the cinnamon sugar that sometimes can occur when ingredients aren’t thoroughly blended.” It added: “We assure you that there’s no possibility of cross contamination with shrimp.”Īdmittedly, it’s a silly story. The back-and-forth quickly devolved into chaos. Can you please send us a DM to collect more details? Thanks!- Cinnamon Toast Crunch March 22, 2021

We’re sorry to see what you found! We would like to report this to our quality team and replace the box. His thousands of followers responded - and so did Cinnamon Toast Crunch. The gross object was tweeted by Los Angeles-based writer Jensen Karp, who said he found pieces of a crustacean in his cereal earlier this week. That’s what everyone thought when they first heard about the saga of the cinnamon-and-sugar encrusted shrimp tail found in a box of Cinnamon Toast Crunch. User tweeted, 'The funniest thing about the CTC shrimp tails thing is this is how I found out the rapper formerly known as Hot Karl from NBA Live 2003 is big on Twitter now and also married Topanga,' gaining over 110 retweets and 950 likes (shown below, right).Disgusting. User tweeted, 'Imagine saying 'wow the shrimp cinnamon toast guy is married to Topanga' to any normal person,' gaining over 8,500 retweets and 92,000 likes (shown below, left). Others were surprised to learn about Karp's myriad claims to fame, including being married to Boy Meets World actress Danielle Fishel and performing as rapper Hot Karl. User posted a picture of a shrimp inside an oreo, gaining over 12,000 retweets and 136,000 likes (shown below, right). For example, Twitter user posted a photoshop of the Cinnamon Toast Crunch box, gaining over 570 retweets and 6,300 likes (shown below, left). On March 23rd, 2021, the Cinnamon Toast Crunch Twitter account tweeted that they were investigating Karp's allegation (shown below).Īs the story spread around Twitter, users responded with numerous memes mocking the incident. This led Karp to post his direct messages with the Cinnamon Toast Crunch Twitter account (shown below). Initially, Cinnamon Toast Crunch denied that it was shrimp, saying it was just an 'accumulation of sugar' (shown below) He later tweeted the rest of his findings in the box, which included several more shrimp tails and a piece of string (shown below, right). He provided a picture that showed the shrimp tails in the box, gaining over 23,000 retweets and 142,000 likes (shown below, left).

On March 22nd, 2021, Jensen Karp tweeted to Cinnamon Toast Crunch, asking why there was shrimp in his cereal.

Was there really shrimp in cinnamon toast crunch