In an increasingly brand-saturated market, standing out is a challenge, and that’s why brand awareness is so important. With performance marketing, advertisers only pay when the measure for success (conversion, action, or transaction) has been met. That could mean hundreds and even thousands of dollars spent without ever seeing a conversion. In most traditional forms of advertising, the advertiser pays a fee upfront for ad space independent of performance. You determine the action, then pay when that action has been completed – whether it’s a sale, lead, or click.

Performance marketing puts power back in the hands of the advertiser.

While major corporations can spend millions of dollars on branding, most businesses need to focus on the bottom line to stay profitable. Unlike traditional and organic marketing, performance marketing is specifically used to drive actions and track and measure those actions, all while attributing the ROI of each asset, campaign, or activity. Performance marketing is the term given for online campaigns in which advertisers pay marketing companies or advertising platforms for results achieved, such as clicks or conversions. And that’s why it’s called “performance marketing”. While in the past, attribution was nearly impossible, data transparency now enables marketers to optimize their campaigns so they perform better. Today, marketers have the incredible capability to gather campaign data 24/7 and measure the results as they happen. With the rise of omnichannel marketing, the potential to reach and engage more customers, more often, has also grown. Needless to say, it also completely altered the way companies advertise and sell. The internet changed forever the way consumers browse and buy products.

Define activity marketing